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Image Source: Artem Beliaikin
IDENTIFYING THE MOST PROMISING OPPORTUNITIES TO
IMPROVE THE LIVES OF ANIMALS
Animal Ask supports organisations with in-depth, cross-comparative research to support decision making towards the most promising opportunities for animals.
RECENT RESEARCH
Leverage Points: strategic prioritisation for Animal Advocacy in India
India has the world's second-largest egg industry, one of its largest shrimp sectors and its largest dairy cattle herd. Yet an estimated 90% of its animal welfare groups work on strays and companion animals, leaving farmed, wild and liminal animals severely under-resourced. This report asks where limited money and people should go. Drawing on demographic and welfare analysis and deep consultation with Indian stakeholders across two workshops, we identify seven priority areas.
17 hours ago12 min read
Leverage Points: strategic prioritisation for Animal Advocacy in India (Part 1 of 3): The scale of animal use in India
How many animals does India use, and what do they experience? Part 1 maps animal populations across shrimp and fin-fish aquaculture, layer hens, broilers, dairy cattle, sheep and goats, stray dogs, cats and cows, wild and liminal animals, animals in experimentation and insects. It then turns to consumer behaviour and the trajectory of demand as incomes rise. Ten figures and six tables set out the scale.
18 hours ago38 min read
Leverage Points: strategic prioritisation for Animal Advocacy in India (Part 2 of 3): Strategies, and asks for aquatic animals
Which strategies actually work in India, and what should advocates ask for on behalf of aquatic animals? Part 2 assesses corporate engagement, welfare credits, cooperative work with producers, policy advocacy, strategic litigation, movement building and research funding, then applies them to shrimp and fin-fish aquaculture: grow-out conditions, humane slaughter, enhanced feeds, hatchery welfare and enforcement of certification.
19 hours ago40 min read
FEATURED RESEARCH
Animal Advocacy in Kenya: Opportunities For Impact
Animal welfare in Kenya remains an under-resourced and overlooked social cause, so it is critical that advocates pioneer the most cost-effective opportunities for impact. This report seeks to identify promising interventions.
Dec 17, 202552 min read
Modelling the outcomes of animal welfare interventions: One possible approach to the trade-offs between subjective experiences
This article describes the framework we at Animal Ask us to quantify the subjective experiences of animals.
May 27, 202434 min read
Meat reduction: How much can digital media and mass media help?
The animal advocacy movement invests into campaigns for meat reduction using digital and mass media ads. But, are they effective?
Apr 18, 202435 min read
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